Petco Launches PetCoach Retail Store

Petco’s online veterinary platform, PetCoach, has broadened its horizons to include a pilot retail location.  The brick and mortar store is located in San Marcos, California and aspires to reinvent the pet store experience by being a “one stop shop” for all aspects of care. Services offered at the new PetCoach

Amazon Launches Its Own Pet Product Line

There was some big news in the pet industry today, as Amazon launched its own line of pet products.  The pet line, sold under the brand name Wag, is exclusively for Amazon Prime subscribers.  Ten types of Wag dry dog food are currently available, and Amazon plans to add pet

Pet Spending Hits New Record

Pet spending in the U.S. has spiked to greater heights than ever before, reaching a record $69.51 billion in 2017 according to final statistics released this week by the American Pet Products Association.  This marks an increase of four percent, or nearly $3 billion, over the 2016 final spending record

Mars Petcare Launches Accelerator Program for Pet Startups

Mars Petcare has had great success with developing disruptive new technologies in the pet space, as well as growing their dozens of pet food brands.  Their biggest pet tech successes to date include hot properties like Wisdom Panel, a canine DNA testing company, and Whistle, a GPS pet location and

Martha Stewart Launching New Pet Line

It’s official—Martha Stewart is launching a new line of pet products this spring.  It seems that everyone from Ellen DeGeneris to Brett Michaels is hawking pet products lately, and Stewart is continuing to assert her presence in the pet space.  You may recall she used to have a line sold

Pet Invention Scores Big on Shark Tank

There have been many pet inventions featured on Shark Tank over the show’s nine seasons, but last week’s episode featured a huge pet business investment from Lori Greiner: $500,000 for a 5 percent share! Lori spent the big bucks to obtain a share of the BrilliantPad.  The BrilliantPad is branded as

IKEA Launches Pet Product Line

The big news in the pet industry today was the entrance of major retailer IKEA into the pet product space.  The pet items are being billed as the LURVIG line (which means “hairy” in Swedish, in case you were wondering). IKEA is offering a wide range of products for both dogs

Two Competitions Announced for Pet Entrepreneurs

Are you launching (or have you recently launched) your own pet business or pet product?  If so, consider entering these two high dollar competitions backed by major pet industry entities: The Pet Care Innovation Prize offered by Nestle Purina is back for 2017 after a successful debut last year.  The PCIP

SuperZoo Showcase Kicks Off in Las Vegas

SuperZoo, the popular pet retail trade show, is set to debut more than 700 new pet products during its August 2-4 run in Las Vegas.  The Mandalay Bay hotel will play host to the event which draws more than 15,000 pet industry professionals and over 1,100 pet product manufacturers each

Ellen DeGeneres Jumps On Pet Product Bandwagon

Television personality Ellen DeGeneres is becoming the latest celebrity to launch a “lifestyle brand” of pet products and accessories.  The new product line will be featured in all PetSmart locations in 2017.  The collection will include apparel, collars, leashes, bowls, toys, beds, carriers, and a variety of other accessories.  DeGeneres