It’s official—Martha Stewart is launching a new line of pet products this spring. It seems that everyone from Ellen DeGeneris to Brett Michaels is hawking pet products lately, and Stewart is continuing to assert her presence in the pet space. You may recall she used to have a line sold at PetSmart, but that line ended in a lengthy legal battle with Age Group, her partner in the venture.
In any case, the new Martha Stewart pet collection is being offered by entirely new partners. Sequential Brands Group, which controls the Stewart brand, has teamed up with design LAB, Inc. and Fetch For Pets to offer apparel, toys, bedding, feeding supplies, harnesses, and more. The line will expand later in the year to include grooming tools, dental care, travel products, pet strollers, waste management products, and special occasion items.
The Martha Stewart pet line will debut on QVC on March 15, 2018 at 3pm Eastern. It will also be available on Amazon beginning in April.