There was some big news in the pet industry today, as Amazon launched its own line of pet products. The pet line, sold under the brand name Wag, is exclusively for Amazon Prime subscribers. Ten types of Wag dry dog food are currently available, and Amazon plans to add pet supplies and other products in the near future.
Amazon made an earlier foray into the pet product space when it offered pet beds, crates, and carriers as part of the AmazonBasics brand two years ago, but the Wag line is expected to be a much larger venture. The move to create Wag signals a new focus on the multi-billion pet industry from Amazon, which appears to be ready to compete with Petco, PetSmart, WalMart, and other big box retailers.